Privacy Policy

Esperanza Behavioral Health Services PLLC ("we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains what information we collect, how we use it, and who we share it with when you visit esperanzabhsaz.org (the "Site") or interact with our services, including our SMS/text messaging program.

If you have questions about this policy, contact us at [email protected] or (520) 771-2066.

1. Information We Collect

We may collect the following types of personal information:

• •Contact information: name, phone number, email address, mailing address
• •Account information: username, password, and other registration details
• •Communication data: messages, inquiries, or feedback you send us, including SMS/text message opt-in and correspondence
• •Transaction information: billing details, and payment information (processed securely by our payment processor)
• •Device and usage information: IP address, browser type, device identifiers, pages visited, and other analytics data collected automatically via cookies or similar technologies
• •Any other information you voluntarily provide through forms, surveys, or customer support interactions

2. How We Use Your Information

We use the personal information we collect to:

• •Provide, operate, and maintain our products and services
• •Process transactions and send order or account-related communications
• •Respond to customer service requests and support needs
• •Send SMS/text messages, emails, or other communications you have opted into (e.g., appointment reminders, scheduling updates, intake paperwork, and account notifications)
• •Improve, personalize, and expand our Site and services
• •Understand and analyze how you use our Site
• •Detect, prevent, and address fraud, security issues, or technical problems
• •Comply with legal obligations

3. Who We Share Your Information With

We do not sell, rent, or trade your personal information. We may share personal information only under the following circumstances:

• •Service Providers: With trusted service providers who perform operational functions on our behalf (e.g., payment processing, website hosting, email/SMS message delivery, analytics), under strict contractual obligations to protect your information. (Note: Text messaging originator opt-in data and consent will NOT be shared with or leveraged by any third parties or service providers for their own marketing purposes.)
• •Business Partners: Only where necessary to provide a medical or administrative service you requested.
• •Legal and Regulatory Authorities: When required by law, subpoena, or to protect our rights, property, or safety, or that of others.
• •Successors in Interest: Such as an acquiring entity, in the event of a merger, acquisition, or sale of assets.

4. SMS/Text Messaging Program & Non-Sharing Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.

We may share information with vendor service providers only as necessary to perform support services (such as appointment scheduling and SMS message delivery) on our behalf.

By opting in to receive SMS/text messages from Esperanza Behavioral Health Services PLLC, you agree to receive non-promotional customer care messages related to appointment reminders, scheduling confirmations, intake paperwork, and account notifications.

• •Opt-Out: You may opt out at any time by texting STOP. After you opt out, you will receive a one-time confirmation message and will no longer receive SMS messages from us.
• •Help & Support: For assistance, text HELP, call (520) 771-2066, or visit esperanzabhsaz.org.
• •Frequency: Message frequency varies based on your appointments, account activity, or service needs.
• •Rates: Message and data rates may apply.
• •Carriers: Wireless carriers are not liable for delayed or undelivered messages.

Full SMS program terms are available in our SMS Terms & Conditions.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Site. You can control cookies through your browser settings.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

7. Your Choices and Rights

Depending on your location, you may have the right to:

• •Access, correct, or delete your personal information.
• •Opt out of communications, including SMS (text STOP) and email (use the unsubscribe link).
• •Request a copy of the personal information we hold about you.

To exercise these rights, contact us at [email protected].

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is 100% secure.

9. Protected Health Information (HIPAA)

This Privacy Policy governs information collected through our website and SMS/text messaging program, such as contact and scheduling information. It does not apply to Protected Health Information ("PHI") that we create, receive, or maintain in the course of providing behavioral health treatment.

Our use and disclosure of PHI is governed separately by our HIPAA Notice of Privacy Practices, which describes your rights regarding your health information and how it may be used and disclosed under the Health Insurance Portability and Accountability Act (HIPAA).

A copy of our HIPAA Notice of Privacy Practices is available at esperanzabhsaz.org (or in print at our office) and is provided to all clients at the start of care.

10. Children's Privacy

Our Site and services are not directed to children under 13 (or 16, where applicable), and we do not knowingly collect personal information from children without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.